04ServicesLeads
Lead Generation & Follow-up
More qualified leads. Less manual prospecting.
We build the systems that find and qualify leads, send personalised outreach, follow up on time and keep your CRM up to date, so your sales team spends its time selling.
01 What it does
Lead generation and follow-up is a set of automated workflows that find and qualify leads, send personalised outreach, follow up and keep CRM records current.
The work it takes over
- 01
Lead generation
Find companies and contacts that match your ideal customer.
- 02
Qualification and scoring
Rank leads by fit and intent so your team calls the right people first.
- 03
Personalised outreach
Relevant, researched messages, reviewed by your team before they go out.
- 04
Content workflows
Drafts for posts, newsletters and campaigns, in your voice.
- 05
CRM updates
Calls, emails and stages logged automatically.
- 06
Pipeline reporting
Clear numbers on what is working, by channel and campaign.
02 Why it matters
Sound familiar?
- 01
Prospecting by hand
Hours spent researching companies and contacts before a single conversation.
- 02
Generic outreach
Templated emails that prospects ignore.
- 03
A CRM nobody trusts
Records out of date, so forecasting is guesswork.
03 Where it fits
At work in your industry.
- Professional services
- Identify growing companies in your sector and open conversations with decision makers.
- Retail
- Segment customers and send personalised offers that bring them back.
- Healthcare admin
- Nurture referral partners with timely, relevant updates.
- Property
- Match buyers and listings and follow up automatically after viewings.
Examples of what is possible, not client results
04 What it returns
What it typically gives back.
- Up to30%
- Lower customer acquisition cost
- 20+ hours
- Typically saved every week
- 3–6months
- Typical payback window
Typical results. What you see depends on your business; we agree a baseline with you before any work starts.
05 How it is delivered
Three steps, in order.
- 1
Define
We define your ideal customer, offers and the signals that matter.
- 2
Build
We build the lead, outreach and CRM workflows, with human review where it counts.
- 3
Scale
We test, measure and scale what converts.
06 Questions
Questions, answered.
01Is automated outreach POPIA compliant?
We design outreach around POPIA requirements, including lawful processing, opt-outs and sensible data handling, and we review it with you.
02Will messages sound generic?
Messages are personalised from real research and written in your voice. Your team can review before anything is sent.
03Which CRMs do you work with?
We work with common CRMs and can connect most systems that offer an API or integration platform.
08 Free 30-minute discovery call
Talk to us about lead generation and follow-up.
Next opening Mon, 16 Nov, 09:00 SAST