# Uhuru > Uhuru (UHURU AI (Pty) Ltd, company no. 2025/660003/07) builds custom software, automated workflows, lead generation systems, dashboards and integrations for small and medium businesses across Africa. Founded in 2025 by Tsolo Moahloli and based in Oukraal Boulevard, Tyger Valley, Pretoria, Gauteng. "Uhuru" is Swahili for freedom. The company's idea: time is the product, and its work is to give time back to a business. Key facts: - What: custom software and automation that run repetitive business work (data entry, reporting, enquiries, calls, follow-ups), plus lead generation, dashboards and integrations. - Who for: small and medium businesses across Africa, served from South Africa. - Expertise: AI specialists. AI is used where it earns its place; the focus is the time and money a system gives back. - Pricing: value-based, typically 10-20% of the ROI delivered. No fixed packages. - Typical outcomes (results vary by business): 20+ hours saved weekly, around 40% lower operating cost, 3-6 month payback. - Built for African conditions: resilience to power cuts and load shedding, low bandwidth, offline-capable workflows, pricing in US dollars, POPIA, support hours that overlap the working day across the continent. - First step: a free 30-minute consultation at https://uhuru.africa/book - Contact: info@uhuruai.co.za ## Services - [Workflow Automation](https://uhuru.africa/services/workflow-automation): Workflow automation is software that completes repetitive business tasks, like data entry, reporting and approvals, without a person doing each step by hand. - [Enquiry & Booking Assistants](https://uhuru.africa/services/ai-assistants): An enquiry and booking assistant is a chat assistant on your website and WhatsApp that answers customer questions, captures leads and books appointments around the clock, using your own business information. - [Phone Answering](https://uhuru.africa/services/voice-ai): Phone answering is a voice agent that answers and makes phone calls for your business. It answers questions, books appointments and qualifies leads in natural spoken language. - [Lead Generation & Follow-up](https://uhuru.africa/services/sales-marketing-ai): Lead generation and follow-up is a set of automated workflows that find and qualify leads, send personalised outreach, follow up and keep CRM records current. - [Custom Software & Dashboards](https://uhuru.africa/services/custom-ai): Custom software is a system, such as a web app, dashboard or analytics tool, designed around one business problem rather than a generic product. ## Key pages - [Home](https://uhuru.africa/): overview and next available consultation slot - [Work](https://uhuru.africa/work): selected projects and case studies - [Services](https://uhuru.africa/services): all five services - [Approach](https://uhuru.africa/approach): process (Discover, Design, Deploy, Optimise) and value-based pricing - [Savings estimator](https://uhuru.africa/estimator): estimate hours and dollars saved - [About](https://uhuru.africa/about): mission, founder and company facts - [Insights](https://uhuru.africa/insights): articles on software and automation - [Book a discovery call](https://uhuru.africa/book): free 30-minute consultation - [Contact](https://uhuru.africa/contact) - [Privacy policy (POPIA)](https://uhuru.africa/privacy) ## Optional - [Full reference](https://uhuru.africa/llms-full.txt) - [RSS feed](https://uhuru.africa/feed.xml) - [Sitemap](https://uhuru.africa/sitemap.xml)